What we do
We make stuff. And we were gonna leave it there, but our boss made us elaborate. So… we make stuff that helps consumers and business owners get the most out of Yelp. Whilst we’re at it, we hope to gain some fans along the way.
We do it by bringing together over 100+ years of collective experience and a daily smile on each of our faces. (Smiling is important.) Our team specializes in…
OUR MISSION AND VALUES
We are a group of creative folks whose sole purpose is to enable fandom inside and out of Yelp. We don’t just make pretty things. We make things that move people—to take action, and to feel. Because our work is only as good as the fans* it creates.
Our work is founded on a deep understanding of people, shaped by endless curiosity, listening and learning.
We uncover the stories within Yelp—stories that are as diverse and interesting as the community itself—introducing the world to great people (“Stan the plumber saved my pipes and my life”), places (“The staff here makes you feel like family”), things (“The spaghetti carbonara will make you cry”), and products (“Waitlist doubled my repeat customers”).
*Fan. Noun. Someone who is so passionate about something, they are compelled to share it with others, spreading the love and creating more fans. Doing our best work means creating fans of local businesses, fans of Yelp, and fans of our team.
Be a good human and make people feel safe.
Earn trust daily by showing up, doing your part, and lending a hand.
Assume the best, even when faced with the worst.
Do the hard thing.
Help solve the problems—don’t just complain. Follow the brief. Go extra when it makes sense.
Don't compromise, but do collaborate. Don’t phone it in; mediocrity is not OK.
Know your shit.
Master the rules of your craft, so you can break them well. Know what you don’t know, and don’t pretend you do.
Keep learning and raise a hand when you need to.
Listen. Ask. Listen again.
Be curious and seek to understand the world around you. Ask questions and listen.
Get to know the people and the problems.
Be open and honest with each other. Embrace change and new ideas. Be flexible. Be open to seeing things from a new perspective. And be open to being wrong.
Leave a lasting impression that makes people’s day. Enjoy the journey and the process, and have a good time.
Make work not feel like work. Make “marketing” not feel like marketing.