OUR MISSION AND VALUES
We are a group of creative folks whose sole purpose is to enable fandom inside and out of Yelp. We don’t just make pretty things. We make things that move people—to take action, and to feel. Because our work is only as good as the fans* it creates.
Our work is founded on a deep understanding of people, shaped by endless curiosity, listening and learning.
We uncover the stories within Yelp—stories that are as diverse and interesting as the community itself—introducing the world to great people (“Stan the plumber saved my pipes and my life”), places (“The staff here makes you feel like family”), things (“The spaghetti carbonara will make you cry”), and products (“Waitlist doubled my repeat customers”).
*Fan. Noun. Someone who is so passionate about something, they are compelled to share it with others, spreading the love and creating more fans. Doing our best work means creating fans of local businesses, fans of Yelp, and fans of our team.